About Us

Karen & Rita is a statement jewelry brand built on heritage, confidence, and unapologetic style. Founded by beauty and fashion creator Aaliyah Jay, the brand draws its soul from the fearless fashion of two iconic women in her life—her grandmother, Karen, and great-grandmother, Rita.

From family gatherings to everyday outings, Aaliyah grew up watching these women transform even the simplest look with bold accessories—pieces that demanded attention and told a story, regardless of cost. Their style wasn’t just about fashion; it was about presence, attitude, and living life without restraint.

That legacy lives on in Karen & Rita. Every collection channels the vibrancy, individuality, and daring spirit that inspired Aaliyah from childhood. Our designs—whether a chunky ring, a colorful earring, or a bold, versatile chain—are crafted for the modern woman who refuses to blend in.

At Karen & Rita, jewelry isn’t just an accessory. It’s a declaration. A reminder to live fully, dress boldly, and step into every moment feeling unstoppable.